Teknosa's Digital Transformation Leadership

Teknosa's Digital Transformation Leadership: A Success Story of Infrastructure Renewal with HPE and Information Systems

A Strategic Step in the Digital Transformation Journey

In today's retail industry, competitive advantage is directly tied to the ability to understand customer data and deliver a seamless shopping experience. Recognizing this reality, Teknosa has decided to reposition its technological infrastructure as a strategic asset to support its digital leadership vision. As Teknosa CTO Ersen Gelçin emphasizes, at the heart of this journey lies the strength, flexibility, and performance of the technological infrastructure that powers all of the company's business processes and customer touchpoints.

Increasing business volume and the intensity of digital channels were beginning to push the performance and scalability limits of the existing IT infrastructure. This was jeopardizing not only operational efficiency but also Teknosa's core value of providing uninterrupted customer service. This strategic imperative led Teknosa to a comprehensive, forward-looking project that would fundamentally revamp its IT infrastructure.

The Performance Bottleneck Created by Growth

In rapidly growing retail operations, aging IT infrastructure inevitably becomes a performance bottleneck, creating a cascading effect from customer experience to internal operations. For Teknosa, this aging infrastructure was both reducing operational efficiency and risking slowing the company's pace of innovation.

Mustafa Çelik, Teknosa's Infrastructure and Systems Management Manager, describes this situation as a "need for a radical transformation," noting that the most fundamental technical challenge was the inadequate IOPS (input/output operations per second) in storage systems. This bottleneck caused significant slowdowns in critical business processes such as reporting, querying, and backups, making it difficult to make instantaneous data-based decisions. This situation became a strategic obstacle, restricting not only current operations but also future growth potential. To overcome these challenges, the project was shaped by clear and ambitious goals.

Main Objectives of the Project:

Moving to a seamless and innovative IT infrastructure
To have a scalable infrastructure that can make forward-looking predictions with the support of artificial intelligence.
Achieving high performance outcomes
High availability
Achieving uninterrupted business processes
Reducing data center energy costs

These goals clearly demonstrate Teknosa's desire to transform its IT infrastructure from a reactive support unit to a proactive force that drives business strategies. In line with these clear objectives, a forward-looking solution architecture tailored to Teknosa's needs was designed.

Strategic Solution: A Future-Ready Infrastructure Architecture with HPE GreenLake

In today's business world, modern infrastructure-as-a-service models like HPE GreenLake offer businesses financial flexibility by transforming capital expenditures into operational expenses. More importantly, they provide strategic agility with the ability to instantly scale based on business needs. Teknosa adopted this modern approach, laying the foundation for its transformation project.

At the heart of the project's technological architecture, as stated by Gökhan Kaya, Business Development Manager at Bilgi Birikim Sistemleri, was the HPE GreenLake platform. This platform provided Teknosa with the resources it needed on a pay-as-you-go basis, providing both cost predictability and the flexibility to easily manage future capacity increases. Other components of the architecture were strategically selected to address the specific challenges identified in the second section. High-performance HPE Primera storage units were selected to fundamentally address the IOPS bottleneck experienced at the storage layer, while the hyperconverged HPE SimpliVity architecture was adopted to simplify the distributed infrastructure and increase management efficiency. San Switch components were deployed to ensure uninterrupted data flow , and the OpsRamp operations platform was deployed to proactively monitor this complex structure from a single perspective.

It is clear that the strong collaboration that brought this technology to life, as well as the advanced technology chosen, played a critical role in the success of the project.

Strong Collaboration: Teknosa, HPE and Information Systems Synergy

The success of complex IT transformation projects depends not only on the right technology selection but also on expert partnerships that provide effective support at every stage of the project. Teknosa's infrastructure renewal project is a concrete example of the value of this synergy. The effective collaboration between Teknosa, HPE, and Bilgi Birikim Sistemleri ensured that the project was completed smoothly and on target.

Onur Kurutaş, Teknosa's Deputy Infrastructure Operations System Manager, emphasizes the dynamics of this collaboration and emphasizes Bilgi Birikim Sistemleri's guiding role in "positioning the right product with the right capacity." Bilgi Birikim Sistemleri's expertise laid the foundation for an architecture that enabled the project to achieve cost targets, such as a 20% energy savings, from the outset. HPE, on the other hand, minimized project risks with its unique support structure. Teknosa was provided the opportunity to work closely with a "directly assigned technical engineer" and received global support during hardware and software migration processes, enabling it to successfully manage the project's technical complexity. As Onur Kurutaş points out, the "monthly billing model" significantly simplified the project's financial management.

Teknosa's satisfaction with this strong collaboration is summarized in the following words of Onur Kurutaş:
"HPE and Bilgi Biri Sistemleri were with us every step of the way. As part of the GreenLake service, we worked with a technical engineer assigned directly to us at HPE. We minimized risks by receiving global support during the hardware and software migration process. The monthly billing model made things a little easier financially."

This effective collaboration and strong technological foundation have translated into concrete and measurable gains.

Measurable Results: Tangible Gains of Transformation

The true success of a technology investment is demonstrated by its tangible benefits and measurable performance improvements. Teknosa's infrastructure transformation project produced impressive results that clearly demonstrated the return on investment (ROI) and exceeded initial objectives.

Increased Performance and Speed:

a 5x increase in IOPS . This radically improved response times for both end-user-facing applications and internal business processes.
reporting and query times tripling . This acceleration allows for near-real-time analysis of inventory and sales data, enabling more agile decision-making in critical retail processes like campaign management and inventory optimization.
Backup operations have been made three times faster, strengthening data protection and business continuity. This minimizes the risk of data loss and service downtime in a potential disaster scenario.

Operational Efficiency and Ease of Management:

The entire infrastructure can now be easily managed from a single screen . This has enabled IT teams to move away from reactive problem-solving and focus on high-value-added, strategic projects.
a 20% energy saving in the data center , operational costs were reduced and a tangible contribution was made to the company's sustainability goals.
the use of an artificial intelligence-supported IT platform, proactive management capabilities such as identifying potential problems before they occur and predicting future capacity needs have been gained.

Accessibility and Reliability:

High availability has been achieved, ensuring the uninterrupted operation of critical business processes. This is a vital achievement that directly supports revenue continuity, particularly for e-commerce operations and store systems.

These impressive results have laid a solid and flexible foundation for Teknosa to achieve its future growth targets.

Conclusion and Future Outlook

Teknosa's infrastructure transformation project, implemented with HPE and Bilgi Birikim Sistemleri, goes beyond a successful technology modernization and represents a strategic step toward the company's future. This project positions Teknosa not only as an upgrade that addresses existing performance issues but also as a business enabler that supports business goals, fosters innovation, and provides a competitive advantage.

The project successfully achieved all the key objectives set at the outset: high performance, scalability, operational simplicity, and financial flexibility. This newly established infrastructure has eliminated past performance bottlenecks and provided Teknosa with tangible capabilities for its future goals. Capabilities such as seamlessly managing traffic spikes during busy promotional periods (e.g., Black Friday) and rapidly deploying next-generation data analytics and artificial intelligence applications are now strategic assets for Teknosa. This successful transformation further solidifies Teknosa's digital leadership in the sector.